Saturday, May 11, 2013

Digital Pied Piper in Brazil

Bob Hallman  preached and practiced that R&D is best suited for the advanced marketing function.      He has made numerous visits to customers and built strong connection with major printers' technical managers and management personnels.         Through his review of current and up and coming technology, he was able to enlighten important customers as well as getting first hand customer requirements so that we can anticipate customer needs ahead of time.            I tagged along with him from time to time to learn his approach and messages and by the time he was promoted to the president of Polychrome, I was able to pick up some of his load myself although he continued his "advanced marketing" effort in his new role.     Here is the flyer of my visit to Brazil  in 1997 to promote Polychrome and our commitment to digital platemaking.     If you can not decipher the content, it is because it is in Portuguese!       Thanks Bert!