The gold watch (famous Josten brand!) was for 25 years service. By the time I reached 25 years, there were other selections; so I did not get this watch. Square box is a Polychrome "brand" tape measure given out at various shows. The square ring is a replica of a superbowl ring and was given out to a million dollar club in 1985. Round ring was the 1991 Presidents club ring and there were 30-40 members then selling more than 1 million $ yearly. The rectangular pin has one diamond and two rubies signifying it is for the service award. My recollection was one ruby for 2 years, 2 rubies for 5 years , 3 rubies for 10 years, one diamond and two rubies for 15 years,etc.so this appears to be for the 15 years service pin.