Thursday, August 6, 2015

Silver Speed.... the product which never met "daylight"

Bill Streeter, an outstanding marketeer was sent by Powers Chemco to Europe to run its European arm  in Holland.       He has run the company successfully expanding into offset plate production and sales along with the traditional silver halide production and sales through their own organization throughout Europe.         He was very much interested in new technology and invested heavily when the company suffered crushing currency exchange loss probably from Italian operation in early 1990's.      He had to seek a buyer to bail out the sinking ship.        He hoped the two new technology 1) silver halide catalyzed polymer system and 2) diffusion transfer printing plate similar to Silverlith by Hawthorn would attract buyers and bring necessary  rescue fund.       Unfortunately it appears no other company other than Polychrome was interested in the company.       We saw a good fit in European silver film production and  their sales network.         We have determined, however,  that the two technology was either too difficult to realize ( in case on #1) or not of high enough dot reproduction quality ( in case of #2).    After the Polychrome's purchase of the Chemco Europe, we fully utilized their silver film production facility for local production but moved their plate operation to supplement our Sofia Bulgarian plant.         As you know very well, the film production was shut down and the Bulgarian plant was merged to Osterode later on.         So this very nicely made brochure of the Silverspeed (diffusion transfer plate) given to us to study the technology remains as the sole remnant of their new product development activity at the time.