Wednesday, January 10, 2018

Additional memo from Mr. Gumbinner 17 Speidel and Sales

Until Polychrome was acquired,  Mr. Halpern's wife, Freda Bonime was the secretary of Polychrome. The two direct image paper coaters were moved to the Speidel plant in Fernwood. This also became the Philadelphia Polychrome office.  There was only a small market for our direct image paper plates.  One was for telephone directories .  Eastman Kodak had invented a gelatin and silver halide coated paper Verifax to compete with the diffusion transfer paper, which was at that time popular.  About ten copies could be made directly from the verifax master.  However the image could be transferred to the Polychrome direct image paper plate.  Because it contained gelatin it was difficult to pick up ink.  I invented a solution which made the image more ink receptive.  I then designed a desk top unit to enable the image to be transferred to the offset plate.  Polychrome arranged for this transfer unit to be manufactured by a company in Connecticut.  About this time Mr. Halpern hired  a man to be the Polychrome sales manager.  I was in Mr. Halpern’s living room when he hired him.  I believe his name was Horton.  Mr. Halpern said he would have free rein.  However, shortly after he started at Polychrome Mr. Halpern told him what to do.  Mr. Horton then resigned.  I do not know who were the sales managers between then and  time Elmer Crabbs left.  After that James Graves who had been the manager of our Baltimore office which was in Towson was hired as a vice president and sales manager.